“Digital marketing services” encompass a range of strategies and activities designed to promote businesses, products, or services using digital channels and technologies. These services are crucial for businesses aiming to reach and engage their target audiences online effectively.
Here are some common digital marketing services:
- Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
- Pay-Per-Click (PPC) Advertising: Placing ads on search engines and other platforms where advertisers pay a fee each time their ad is clicked. Examples include Google Ads and social media advertising.